Website and marketing support for trades in Quebec

The Quebec market

Montréal, Laval and Longueuil form the largest market, with Québec City, Gatineau, Sherbrooke, Lévis and Saguenay as major regional centres. Gatineau trades often serve the Ottawa side too, which means bilingual sites aimed at two provinces.

Quebec customers search mostly in French. A site whose French pages are thinner, older or partly machine-translated loses those customers, and may fall short of provincial language requirements. For support work, the French version isn't an add-on; it's the main site for most of your market.

Language: keeping both versions in sync

Bill 96 tightened the Charter of the French Language. In commercial advertising, French has to dominate, and Quebec customers must be able to read your website and social posts in French. A further rule took effect on June 1, 2025: an English trademark or business name shown on the outside of premises now needs French wording beside it. See the OQLF's guidance for businesses.

We don't give legal advice on language compliance. What we do is practical:

• Map every English page to its French equivalent, and flag missing ones.
• Make sure each change, such as a new price, phone number or service, is made in both languages at the same time.
• Check that buttons, menus, error pages and image text are in French too.
• Keep your Google Business Profile details consistent in French.

Most Quebec website problems we see are not dramatic. They are a French page that still lists last year's prices.

Seasons and timing

Winters across Quebec are long, cold and snowy, and the heating season stretches further the farther you get from the St. Lawrence valley. Heating and electrical trades should keep sites stable from fall through winter and schedule updates for late spring and summer. Roofing, landscaping and exterior trades should use winter for website projects. Snow-clearing and ice-dam trades have the opposite pattern.

Regulators and licence references

The Régie du bâtiment du Québec (RBQ) licenses contractors, and anyone carrying out construction work for others must generally hold an RBQ licence with the right subclasses. Many Quebec trades sites display an RBQ licence number. We keep it accurate and linked where you provide it. The CCQ handles competency certification for construction-industry workers, and the CNESST covers workplace health and safety.

Programs your site might mention

As of October 2026:

• LogisVert, run by Hydro-Québec, is open, with grants for ENERGY STAR and cold-climate heat pumps up to $6,700, plus other measures. With a federal rebate due in 2027, the utility says it is still handling LogisVert files as usual.
• Rénoclimat was revised from October 1, 2026, making the evaluation before work optional and introducing new maximums.
• Chauffez vert closed to applications after March 31, 2026.

Each of these needs updating in both languages. Statistics Canada found that 70% of Quebec households heated mainly with electricity in 2023, so heat pump and electric heating content is everywhere on Quebec trades sites.

How we'd support a Quebec trades business

1. Bilingual inventory: list every page in each language and fill the gaps.
2. Program sweep in both languages: update LogisVert and Rénoclimat references, retire Chauffez vert claims.
3. RBQ check: confirm the displayed licence details match what you provide.
4. Ownership audit of accounts, using our audit guide.
5. Change routine: every fix or change is made in French and English together.

We work in English from Vancouver, Mon–Fri 9–6 Pacific, and coordinate with your French-language writer. See maintenance plans or contact us.