Website and marketing support for trades in British Columbia

The BC market and its buyers

Most BC trades demand sits in Metro Vancouver, the Fraser Valley, Greater Victoria and the Okanagan. Vancouver, Surrey and Burnaby are the largest municipalities, with Kelowna anchoring the Interior.

In the Lower Mainland, search results for common trades are crowded, and homeowners compare several companies on their phones before calling. A broken call button or a slow page sends them straight to the next result. In smaller Interior and northern markets, a few companies cover wide areas, and an accurate Google Business Profile with correct service areas matters more than a large website.

Housing mix shapes what customers search for. Strata buildings, townhomes and older detached homes in the region each bring different jobs, and your service pages should reflect the ones you want.

Seasons and when to schedule website work

BC's climate varies more than any other province's, so the right maintenance window depends on where you work and what you do.

• Coastal roofing, gutters and drainage: demand rises with the autumn rains. Do updates and redesigns in late summer.
• Interior and northern heating trades: the cold season is long. Get updates done in late spring and early summer.
• Landscaping, decks and exterior painting: spring is the rush everywhere. Winter is the time for website projects.

Whatever your trade, avoid large changes in your first busy fortnight. Small fixes are fine; rebuilds and plugin overhauls wait.

Regulators customers may look you up with

We don't advise on licensing, but your website often refers to it, and those references should be accurate. The bodies BC customers commonly encounter:

• Technical Safety BC licenses gas and electrical contractors and oversees technical systems such as gas, electrical and boilers.
• SkilledTradesBC runs skilled trades certification, which now applies to several electrical and mechanical trades.
• BC Housing Licensing & Consumer Services handles residential builder licensing and home warranty matters.
• WorkSafeBC for workplace safety and insurance.

If your site displays licence numbers or certification claims, we keep the wording current with what you give us and link the regulator's page so customers can verify it.

Programs your site might mention

As of October 2026, BC homeowners see several energy programs, and trades sites often reference them.

• The CleanBC Better Homes Energy Savings Program offers income-qualified rebates. New requirements apply to invoices dated on or after July 6, 2026, some rebates were removed, and electric-to-heat-pump upgrades are now limited to the lowest income level.
• Under a federal agreement announced on June 29, 2026, BC Hydro and FortisBC deliver no-cost retrofit programs for lower-income households.

If your site promoted rebates before July 2026, it may now be overstating them. We review every page that mentions a program, add a "last checked" date, link the administrator and remove claims that no longer apply. Programs change, so always tell customers to confirm with the administrator.

For context on fuel: in 2023, Statistics Canada found 42% of BC households heated mainly with natural gas and 36% with electricity, which is why both gas and heat-pump content appears on so many BC trades sites.

How we'd support a BC trades business

For a typical BC client, the first month looks like this:

1. Ownership audit of domain, hosting, Google listing and ads, using our audit guide.
2. Program sweep: find every mention of CleanBC, utility or federal programs and correct, date or remove it.
3. Service-area check: make sure your Google Business Profile and site agree on the municipalities you actually serve.
4. Season plan: set your update window around your trade's peak.

From then on, routine maintenance and marketing upkeep keep it that way. We're based in Vancouver, so BC clients share our time zone. Contact us by call, text or email.