Trades.Support is a Canadian website and marketing support service for trades businesses. We maintain websites, fix what breaks, help when something goes wrong at a bad moment, recover lost accounts and keep marketing channels tidy. Trades.Support belongs to the Sedighi.ca and SAZ.ca group of companies. Our head office is in Vancouver, British Columbia, and Ali Sedighi, MBA, leads the business. We support trades businesses across Canada.
Why this service exists
Most marketing money in the trades goes into building things: a new website, a new campaign, a new logo. Far less goes into keeping those things working, and that's where we see the most avoidable losses.
An owner pays for a good site, then the developer moves on. The domain is in someone's personal account. Plugins go unpatched for three years. A rebate program mentioned on the home page closes and nobody updates it. A former agency still owns the Google Ads account. One day the site goes down in the first busy week of the season, and nobody knows who to call.
Trades.Support is the answer to "who do I call?" We do the upkeep that prevents most of these problems, and we help sort out the ones that have already happened.
What we are, and what we're not
We're a marketing and website support service. We work on websites, online listings, ad accounts, tracking and the records that tie them together.
We are not a trade contractor of any kind. We don't install, repair or service equipment, wiring, plumbing, roofs or anything else at a customer's property, and we don't advise on permits, codes or licensing. When a regulator is relevant, for example a provincial technical safety authority, we link to it and leave the compliance questions to you and that body.
Ali Sedighi, MBA
Ali Sedighi leads Trades.Support and the wider group.
- MBA in Technology Management.
- 17+ years in the field. His first company, ONE.ir, opened in 2007 as a full-service digital marketing agency.
- Founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca.
- Founder and Managing Partner of SAZ.ca (Strategy & Acceleration Zone), a Canadian consulting firm for strategy, AI and revenue acceleration.
- 150+ live HVAC websites built, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca, BoilerPart.ca and HeatLand.ca.
- Clients in Canada, the USA and Dubai.
He lives and works in Vancouver. His background matters for support work in a specific way: someone who has built and run well over a hundred trades websites has seen most of the ways they fail, and knows which fixes last.
The group behind us
Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Among its brands are Trades.Agency, HVAC.Agency, HVAC.Digital, Conv.ca and BusinessConsulting.ca. SAZ.ca provides strategy, AI and revenue acceleration consulting, with strategic leadership by Sedighi.ca.
Trades.Support sits within the Trades.Agency family. That means our plans and terms follow Trades.Agency pricing, and when a business needs more than support, such as a new website or a full marketing program, the rest of the family can take that on.
Who we work with
Our clients are trades businesses of many kinds and sizes: one-van plumbers, roofing companies with seasonal crews, electrical contractors, renovators and landscapers. What they share is a website and a set of marketing accounts that matter to their phone ringing, and no one in-house whose job is to look after them.
How we work
A few habits shape every job:
- Diagnose before we charge for a repair. You hear what is wrong and what fixing it involves before work starts.
- Write things down. Every client gets an account register and a change log, so knowledge doesn't live in one person's head, including ours.
- Your name on everything. Domains, hosting, listings and ad accounts belong to your business.
- Honest timelines. We keep office hours of Mon–Fri 9–6 Pacific and reply within one business day in most cases. We'd rather tell you a realistic timeline than promise an instant fix.
- Plain language. If we can't explain a problem simply, we haven't understood it yet.
Read about our services, look at the results from our HVAC work, or get in touch by call, text or email.
Frequently asked questions
Who will I actually deal with?
A senior strategist, with Ali Sedighi responsible for the work. You won't be passed through layers of account managers to reach someone who can look at your site.
Is Trades.Support part of Trades.Agency?
It's part of the same family. Trades.Agency is the Sedighi.ca brand for trades marketing, and Trades.Support focuses on the ongoing care, fixes and urgent help side of that work.
Where are you based?
Vancouver, British Columbia. We support trades businesses in every province and territory, with consultations by video call or in person as well as phone, text and email.
Do you work with trades other than HVAC?
Yes. Our longest track record is with HVAC and heating companies, but website and account support works the same way for plumbers, electricians, roofers, renovators, landscapers and other trades.