Fixes and changes are the everyday work of keeping a trades website honest: new prices, a service you've added or dropped, a town you now cover, a phone number that changed, a button that doesn't respond on an iPhone. We make the change everywhere it belongs, test it on a phone and a desktop, and record it in your change log. The aim is a site that matches your business today, not the business you were when it was built.
Common fixes we handle
Most requests fall into a few groups.
Business details
- Phone numbers, hours, emergency availability and service areas.
- Licence and registration details you choose to display. We copy what you give us; checking what your regulator requires stays with you and the regulator.
- Staff changes on the about page.
Services and prices
- Adding a new service page when you start offering, say, heat pump installs, EV charger wiring or gutter guards.
- Removing services you no longer offer, with the old page redirected so it doesn't become a dead end.
- Updating price ranges, call-out fees or "most jobs fall between" figures.
Things that broke
- Buttons or menus that don't work on phones.
- Images that load slowly or appear stretched.
- Pages that show errors or blank sections after an update.
- Links pointing to pages that no longer exist.
Time-sensitive content
- Seasonal notices, such as spring booking windows for roofing or fall tune-up reminders.
- References to government or utility programs that have changed or closed.
Who this is for
This service suits any trades business with a working site and a list of things that are wrong with it. That list usually lives in the owner's head or on a sticky note by the phone. Send it to us as it is; we'll sort it into what matters most for calls and what can wait.
It's also useful after a business change: a rebrand, a new partner, a move to a new service area or the addition of a second trade.
How a change request works
- You send it. Call, text or email with what needs changing. Screenshots help.
- We check the reach. We search the site, your Google Business Profile and your ads for every place the detail appears.
- We confirm. For anything beyond a simple edit, we tell you what's involved and agree it with you before starting.
- We make the change on every page where it belongs, plus redirects for removed pages.
- We test on a phone, then send you a short note with links so you can see the result.
How we measure the result
A fix is finished when three things are true: the change appears everywhere it should, nothing else broke, and it works on a phone. For larger changes such as a new service page, we also watch whether that page starts receiving visits and calls over the following months, using your analytics or call tracking if you have them.
A worked example
An electrical contractor adds EV charger installation and stops doing service upgrades in one town. On a typical site, that touches more places than you'd expect:
- a new service page for EV chargers, with photos and common questions
- the services menu and home page list
- the service-area page for the dropped town, which needs rewording rather than deleting
- the footer, if it lists services
- the Google Business Profile services and description
- any ads or ad extensions mentioning service upgrades in that town
Done piecemeal, a change like this tends to leave three or four stale references behind. Done as one request, it takes an afternoon and nothing gets missed.
Mistakes to avoid
- Editing live pages in a rush without a backup. If the edit breaks the layout, there's nothing to go back to.
- Deleting old service pages instead of redirecting them. Anyone who bookmarked or linked to that page hits an error.
- Changing your phone number on the website only. Google, directories, vehicle wraps and invoices all need it too.
- Quoting a program amount without a date. Program details change; always say when you last checked and link the official page.
If a fix turns out to be a symptom of something bigger, we'll recommend a maintenance plan or, for a broken site, urgent help. For how fixes are billed within a plan, see pricing.
Frequently asked questions
Can you change one line of text for me?
Yes. We'll also check whether the same detail appears elsewhere, such as the footer, a service page, your Google Business Profile or your ads, because a change made in one place and missed in five others creates confused customers.
Our website lists a rebate program that has closed. Is that a problem?
It can be. Customers may expect money they can't get, and that lands on your office staff. We update or retire the reference, link to the administrator's current page and add a date so readers know when it was last checked.
Do you write the content or do we?
Either. You can send exact wording, or tell us what changed and we draft it for your approval. You know your trade; we make sure the wording is clear, accurate and readable on a phone.
What if a fix needs the original developer?
Most don't. If a site was custom-built in an unusual way, we'll tell you after a look whether we can work on it safely or whether you're better off going back to the developer.