Website and marketing support for trades in New Brunswick

The New Brunswick market

Greater Moncton, including Dieppe and Riverview, is the largest market and strongly bilingual. Saint John and Quispamsis form a second hub, Fredericton a third, and Miramichi and Edmundston serve the north and northwest.

Because no single city dominates, many trades cover two or three of these areas. Service-area pages and Google Business Profile settings need to match where you really go, or you'll attract calls from towns you can't serve. In Moncton and the north, French-language searches are common, and a business with accurate French pages and listings has an edge.

Language: what's required and what's practical

New Brunswick is Canada's only officially bilingual province. Its Official Languages Act covers provincial government services and does not require residents or private businesses to be bilingual.

So a bilingual website is a business choice here, not a legal duty. If you make that choice, support work is about consistency:

• Each change in one language is made in the other the same day.
• French pages aren't left as shorter, older copies of English ones.
• Your Google listing, review replies and ads match the language your customers use.

Seasons and timing

Expect snow and real cold every winter, with the Fundy shore a little gentler than the interior and the north. Heating trades should keep sites stable from fall to spring and update in summer. Roofing, siding and exterior trades should use winter for website work. Snow and ice can bring sudden calls for roof and drainage problems, so emergency-availability wording should always be accurate.

Regulators to know

• Technical Inspection Services covers boilers and pressure vessels, elevating devices, plumbing, electrical and gas installations, with contractor licensing.
• Skilled Trades NB runs the apprenticeship and occupational certification program.
• WorkSafeNB covers workplace safety and insurance.

We keep licence references on your site as you provide them and link the regulator, without interpreting the rules.

Programs your site might mention

As of October 2026, NB Power's Save Energy NB lists the Total Home Energy Savings Program, with incentives for windows, insulation and heating upgrades, and an Enhanced Energy Savings Program for income-qualified households, whose details we couldn't confirm.

The co-delivered Oil to Heat Pump Affordability program closed to new registrations on June 30, 2026, with paperwork due October 1, 2026, and upgrades to be completed by March 31, 2027. New Brunswick had no CGHAP agreement as of October 22, 2026. Pages that present either as open need correcting.

Statistics Canada counted electricity as the main heating energy in 39% of New Brunswick homes in 2023, with heat pumps the main system in 27% of them, which explains the volume of heat pump content on NB trades sites.

Website problems we see often in New Brunswick

• Half-translated sites. A French menu and home page, with English-only service pages behind them.
• Closed program offers. Oil-to-heat-pump pages still inviting registrations after June 2026.
• Mismatched listings. A Google Business Profile that names different service areas or hours from the website.

How we'd support a New Brunswick trades business

1. Ownership audit of every account; see our audit guide.
2. Bilingual check, if you offer French: page-by-page parity and consistent listings.
3. Program sweep: update Save Energy NB references and retire closed offers.
4. Service-area review across Moncton, Saint John, Fredericton and the north.
5. Seasonal update calendar.

After that, maintenance plans and marketing upkeep keep things current. Our hours are Mon–Fri 9–6 Pacific, four hours behind New Brunswick, so morning messages reach us early in our day. Contact us to start.